Thursday, October 6, 2011

Double-edged sword on Nokia

Currently Nokia is facing double whammy. Clearly with so many advertisements airing on the TV, online and print media, they are bearing huge costs to sell their phones. Also revenues are down from the previous high. Currently it is very short in losing the top position for top mobile makers. Stephen Elop joined Nokia as CEO from Microsoft. He is the first non-Finn to become so. Nokia is closing the Meego division, a joint venture with Intel. Thats also after launching a single phone (Nokia N9). Nokia is also shutting down the Symbian division and will be releasing only Windows phones from now on. They are transferring the Symbian division to Accenture They should follow what Samsung has done. Samsung is the lead Android phone maker apart from HTC. It is also making phones on Bada platform and on its own proprietary OS for lower end phones. So different phones at different price tags for different type of people. So is it all lost for Nokia. Will it see another bright rise. Well that is for time to tell. What do you think which strategy will work for Nokia. Or is it becoming a Titanic midway to the iceberg.