For a regular web surfer, it is normal to see ads regarding deals and websites on the webpages they are surfing. And it is logical also. As they are related to the same domain. Google Adsense is the leader for displaying advertisements in various sources like webpages, online videos and RSS feeds.
Recently I saw the ads of snapdeal.com,flipkart.com and bigrock.in on TV and I was shocked. Bigrock ad was still ok, as it was targeting customers to start their websites. Do their target customers have changed. Or the ad rates on TV has decreased.
This tendency of spending huge bucks on advertising on alternative medium comes in when easy money comes in business.
Before targeting customers on TV, have they changed their way of working. Do they allow buying of books on phone and later cash on delivery. The answer is no. Then what is the purpose of showing ads on TV. If they think by showing ads they can manage good conversion. Well I don't think so. According to me this should be called spray advertising or simple carpet bombing. See the ads for yourself and decide. What do you think. Think as a person who is not connected to internet.
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